A wealth of opportunity
For security, police, fire, military, rescue and safety companies, the Arabian Gulf is now one of the most exciting markets in the world. Trading opportunities in the region are outstanding, with high demand and growth of more than 10% per year. The estimated value of the market is now more than US$1 billion.
There has never been a better time to expand your business in the Middle East. Government spending on infrastructure continues at an all time high, and the private sector and domestic markets are thriving. Security and safety are now right at the top of the agenda throughout the region.
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Economies in the region are growing rapidly
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Security and crime are priorities for governments and civil authorities
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Commercial buyers and VIP customers are becoming more demanding
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Safety in work and domestic environments continues to be prioritised
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Systems and installations are becoming more sophisticated
The commercial security, safety and fire markets of the Middle East are all now at an exciting growth stage, with specialist local integrators working closely with equipment suppliers from overseas. Integrators and installers are key to this market. It is their growing expertise, working with experienced international suppliers, that is underpinning the development of both the security and safety sectors across the region. It is also recognised that fire safety as a discipline has much development work ahead of it in most of the Middle East - which is why consultancy and training services are in strong demand.
In addition to this increasing supply-side proficiency, there is also an increasing level of sophistication on the demand side of the market, with the determination among end-users to buy the right solution, not just the system being sold to them. End-users, including the commercial sector, the civil authorities and government, are becoming increasingly aware of the risks posed by international criminals in the types of security solutions they need, and determined to buy the right systems. There is also a growing emphasis at government level on the promotion of health and safety at work and in public spaces and the protection of people from risks such as fire. This is reflected in sales of fire and safety systems.
The market therefore has a pressing need for good quality information about the best technology and solutions now available, and about best practices in implementing security and safety policies. Security Middle East magazine is pulling all of these diverse needs together in its role as the leading magazine for the market.