Middle East CCTV market to grow by over 10% this year
The Middle East market for CCTV and video surveillance equipment will grow by over 10% in 2010, according to the latest report from IMS Research.
The report´s findings are supported by double-digit growth from leading manufacturers in the market, including Axis, Sony and Panasonic System Networks.
For those looking to break into this market, there are, according to IMS´s latest research, a number of critical factors that manufacturers have to consider.
According to Gary Wong, video surveillance research analyst at IMS Research: "Companies looking to exploit the potential of this unsaturated and rapidly developing market for video surveillance equipment need to tailor their market strategy to match the unique market structure that exists in the Middle East."
Firstly, he says that establishing and maintaining strong business relationships is vital. "With the majority of projects available for tender being green-field projects, developing relationships with security consultants and local system integrators is essential."
Second is local support. "Video surveillance vendors who have tried to manage businesses in the Middle East remotely have found the process to be extremely difficult. Local product and technical support are minimum expectations of systems integrators and installers operating in the Middle East."
And lastly is market insight. According to Wong, the structure and factors impacting the growth of video surveillance equipment in the Middle East are very different to those of Western Europe and North America. Knowledge of which countries are forecast to grow quickest and an understanding of the level of IP video surveillance penetration in each country can prove invaluable when planning or refining a marketing strategy for the Middle East market, says Wong.
The report: "Middle East Market for CCTV and Video Surveillance - 2010 Edition" is available from www.imsresearch.com (opens a new window)
