For security, police, fire, military, rescue and safety companies, the Arabian
Gulf is now one of the most exciting markets in the world. Trading
opportunities in the region are outstanding, with high demand and growth of
more than 10% per year. The estimated value of the market is now more than US$1
billion.
There has never been a better time to expand your business in the Middle East.
Government spending on infrastructure continues at an all time high, and the
private sector and domestic markets are thriving. Security and safety are now
right at the top of the agenda throughout the region.
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Economies in the region are growing rapidly
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Security and crime are priorities for governments and civil authorities
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Commercial buyers and VIP customers are becoming more demanding
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Safety in work and domestic environments continues to be prioritised
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Systems and installations are becoming more sophisticated
The commercial security, safety and fire markets of the Middle East are all now
at an exciting growth stage, with specialist local integrators working closely
with equipment suppliers from overseas. Integrators and installers are key to
this market. It is their growing expertise, working with experienced
international suppliers, that is underpinning the development of both the
security and safety sectors across the region. It is also recognised that fire
safety as a discipline has much development work ahead of it in most of the
Middle East - which is why consultancy and training services are in strong
demand.
In addition to this increasing supply-side proficiency, there is also an
increasing level of sophistication on the demand side of the market, with the
determination among end-users to buy the right solution, not just the system
being sold to them. End-users, including the commercial sector, the civil
authorities and government, are becoming increasingly aware of the risks posed
by international criminals in the types of security solutions they need, and
determined to buy the right systems. There is also a growing emphasis at
government level on the promotion of health and safety at work and in public
spaces and the protection of people from risks such as fire. This is reflected
in sales of fire and safety systems.
The market therefore has a pressing need for good quality information about the
best technology and solutions now available, and about best practices in
implementing security and safety policies. Security Middle East magazine is
pulling all of these diverse needs together in its role as the leading magazine
for the market.